Affordable Housing: Lodha Group Launches ‘Crown’ in Thane


Leading realty developer Lodha Group has recently announced its first affordable housing brand ‘Crown’ with the tagline ‘Jiyo Toh Aise’ in Thane. Under this brand name, the group will develop budget-friendly homes for those with monthly salary Rs. 50,000 onwards. Lodha will develop two more projects under the same brand in Bhiwandi and Taloja later this year.

Located in Majiwada, Thane, ‘Crown’ will be spread over 10 acres of area with open green landscapes and world-class amenities. The project offers 1 and 2-bed residences with all the modern-day comfort, convenience, and safety. The homes will be priced from Rs 25 – 50 lakhs which may extend up to 75 lakhs.

Speaking at the launch, Abhishek Lodha, Managing Director, Lodha Group said, “Seeing the popularity and increased focus on the affordable housing segment, we have decided to extend our legs where we can serve ‘high-quality housing at affordable prices’. With this project, now an individual who earns Rs 50,000 p.m. will be able to own a Lodha home in a prime location.”

He further informed that to help first time buyers, the group has tied up with banks who can provide home loans at an effective rate of interest. The monthly EMI on these homes is just a little more than rent.

“We are confident that the ‘Crown’ brand will change the entire dynamics of the real estate industry in another few years,” Lodha added.

Lodha Crown also offers multiple lifestyle amenities to its residents like grand 20,000 sq. ft. clubhouse, grand Trimurti temple, world-class gymnasium, indoor games area with table tennis, carrom, and chess, health club with steam & changing rooms, café & library lounge, badminton court, swimming pool, kids pool, rock climbing wall and much more.

The project is strategically located close to the upcoming Majiwada metro station, Eastern Express Highway, Ghodbunder road, schools, hospitals, and entertainment centers.

The project is also registered under RERA with registration number P51700022250, P51700022251, P51700022533.