Real Estate firm Lodha ties up with Adobe to boost sales and services digitally


In order to boost its sales and provide better services to property buyers, Realty giant Lodha Group has recently tied up with IT firm Adobe to access digital marketing solutions in the real estate sector.

The company officials have made this announcement in a recently held meeting. They said that they would leverage the power of Adobe Experience Cloud solutions to expand its reach, drive, enhanced customer experiences across channels, and gain competitive advantage.

Giving more information on the above, Viral Oza, Chief Marketing Officer, Lodha Group said, “With competition heating up in the real estate sector in India, and customers demanding more contextualized experiences, it is becoming increasingly important for us to establish a more intrinsic connect with our potential and existing audience base across channels.”

On the other hand, Kulmeet Bawa, MD, South Asia, Adobe, said, “Traditionally, real estate in India has been driven primarily by offline channels. But as technology increasingly becomes all pervasive, with buyers desiring swift, personalized and seamless cross-channel experiences from brands, it has become crucial for real estate players to integrate and leverage the power of technology in their strategies.”

He further added that with their innovative and unique solutions, the realty giant can target accurate audience, acquire new customers and engage effectively with their existing customer base across channels.

Lodha Group is currently one of the largest corporate entities in Mumbai, with a presence in India and the United Kingdom. The group has the largest land reserves in the Mumbai Metropolitan Region and has 39 ongoing projects across Mumbai Metropolitan Region, Pune, and London. They have completed 5,677 homes in FY 16-17 and 11,544 homes in FY 17-18.